Yiwu International Toys and Trendy Toys Expo 2027
The Yiwu International Toys and Trendy Toys Expo (TOYEXPO, also known as the Yiwu Toy Fair) is a major export-focused sourcing fair for toys, IP trendy toys, IP cultural and creative goods, strollers, and baby and child products in China. The official site announces the 4th edition on 11–13 May 2027 at Yiwu International Expo Center in Yiwu, Zhejiang.
Organizers listed on the official website include host Zhejiang China Small Commodity City Group Co., Ltd.; co-organizers TOYBABA and toysqq; organizers Yiwu China Small Commodity City Exhibition Co., Ltd. and Zhejiang Green Exhibition Service Co., Ltd.; and executive organizer Zhongzhan Hongyuan Exhibition (Shanghai) Co., Ltd.
The fair positions itself around new product launches, trade deals, and brand go-global goals, with supporting forums and matchmaking such as foreign trade forums, e-commerce selection events, and overseas buyer meetings. The 3rd edition statistics published on the homepage cite more than 58,000 visits, 6,800+ overseas buyers, CNY 92 million in intended cooperation value, and 400+ suppliers.