Hemp Beverage Expo 2026
The Hemp Beverage Expo (HBE) is an executive‑level trade event dedicated exclusively to the hemp beverage sector. Held June 17‑18, 2026 at the Palmer Events Center in Austin, TX, it brings together hemp beverage brands, retailers, distributors, suppliers, regulators and industry associations. Exhibitors showcase a wide range of hemp‑infused drinks—from sodas and teas to functional and THC‑free beverages—while attendees network with wholesalers, distributors, and compliance experts. The agenda features keynotes and panels on topics such as age‑gating, testing, transparency, the evolving legal landscape, and scaling challenges like supply‑chain consistency and consumer education. Sponsored by the Hemp Beverage Alliance and produced by Jage Media, HBE emphasizes real transactions, peer‑to‑peer learning, and curated connections for business growth in this emerging CPG category.