Professional Fair RJ 2026
The Professional Fair is Brazil’s premier beauty‑industry expo, held in Belo Horizonte from July 5‑7, 2026 at ExpoMinas. It gathers all beauty sectors—hair, makeup, nails, skincare, and related technologies—under one roof. The three‑day program features trend‑forecasting sessions, hands‑on masterclasses, and technical workshops that showcase the latest products, tools, and scientific advances. Business‑focused tracks address pricing strategy, brand positioning, digital marketing, and consumer‑experience design, emphasizing how professionals can turn technique into profit. Key attractions include live demonstrations, product launches, networking lounges for ambassadors and VIP guests, and a dedicated area for sensory‑driven services (texture, aroma, touch). The fair also hosts a congress with industry leaders discussing market dynamics, diversity, and the future of beauty as a science and identity. Attendees leave with actionable insights, new supplier contacts, and inspiration to elevate their services and grow revenue.