E-commerce Berlin Expo next edition date updated
The E‑commerce Berlin Expo (EBE) 2027, the 11th edition, will take place at Messe Berlin on 17‑18 February 2027. The two‑day event expects around 14,000 visitors, 340 exhibitors and 150 speakers, plus 50 masterclasses. It brings together a broad spectrum of e‑commerce stakeholders: online retailers, marketplace operators, logistics and fulfillment providers, AI and data‑analytics firms, digital marketing agencies, payment solutions, and platform developers. Exhibitors showcase the latest in omnichannel technology, personalization engines, AI‑driven merchandising, sustainable packaging, and cross‑border trade tools. The programme features keynotes and panels from industry leaders such as CEOs, CDOs and heads of strategy from companies like Sanicare, flaconi, Fielmann, HelloFresh, OTTO, Zalando, and many more. Attendees can network, discover emerging trends, and attend masterclasses on topics ranging from AI in e‑commerce to marketplace expansion. The expo serves as a hub for B2B connections, brand exposure, and insight into the future of online retail in Europe.